The warehouse sale combined premium wholesale seafood and meat shopping with celebrity-driven culinary experiences to drive significant festive foot traffic.

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Bring the ultimate flavor to your festive reunion feasts! Our signature Dried Scallop Hae Bee Hiam stood out as a crowd favourite. Infused with rich, savory scallops and aromatic spices, this premium spicy shrimp paste was proudly retail-featured at the event. It quickly caught the attention of home cooks and festive shoppers looking for the perfect flavour elevator for their upcoming Chinese New Year reunion hotpots and dishes.